Privacy Policy

PenfoldRealty respects your privacy. This policy explains how we collect, use, store, and share your personal data when you interact with our website or services. We operate in South Africa and comply with the Protection of Personal Information Act (POPIA) and, where applicable, the GDPR and CCPA.

1. Data We Collect

• Information you provide: name, email address, phone number, and message content when you fill out our contact form or request a property briefing.
• Technical data: IP address, browser type, device information, and pages visited, collected via cookies and analytics tools.
• Communication records: correspondence via email or phone, including call logs and email metadata.

2. How We Use Your Data

• To respond to your enquiries and provide property advisory services.
• To improve our website and marketing through aggregated analytics.
• To comply with legal obligations and prevent fraud.
• To send occasional market intelligence reports if you have opted in.

3. Cookies & Tracking

We use essential cookies for site functionality and optional analytics cookies (e.g., Google Analytics) to understand usage patterns. You can manage cookie preferences in your browser settings. Third-party services may set their own cookies; we do not control those.

4. Data Sharing & Third Parties

We do not sell your personal data. We may share data with trusted processors who help us operate the website and deliver services:

• Web hosting provider (secure South African servers).
• Email and form management platform.
• CRM system for client relationship management.
• Analytics provider (anonymised data only).

All processors are contractually bound to protect your data and use it only for the purposes we specify.

5. Data Retention

We retain your personal data for as long as necessary to fulfil the purposes described in this policy, or as required by law. Contact form submissions are stored for 24 months; analytics data is retained for 26 months.

6. Your Rights

Under POPIA, GDPR, and CCPA, you have the right to:

• Access the personal data we hold about you.
• Request correction or deletion of your data.
• Object to or restrict processing.
• Data portability (where technically feasible).
• Withdraw consent at any time (without affecting the lawfulness of prior processing).
• Lodge a complaint with the Information Regulator (South Africa) or your local data protection authority.

To exercise these rights, contact us using the details below. We will respond within 30 days.

7. Security

We implement appropriate technical and organisational measures to protect your data against unauthorised access, loss, or alteration. This includes SSL encryption, access controls, and regular security reviews.

8. Anti-Misrepresentation

PenfoldRealty does not make false or misleading claims. We do not fabricate testimonials, create fake urgency, or misrepresent our affiliation with any third party. All property information is provided in good faith and based on verified data. No guarantee of specific outcomes (e.g., sale price or timeline) is given without a written agreement.

9. Contact Us

For privacy-related enquiries, data requests, or complaints, please contact:

PenfoldRealty
9193 Thandeka Place
South Africa
Email: info@penfoldrealty.com
Phone: +27(58)6277873

This policy may be updated from time to time. Changes will be posted on this page with an updated revision date.